Go-To was founded by Australian beauty editor and author Zoë Foster Blake. She created Go-To after years spent using and reviewing bazillions of products, from supermarket to spa brands, and writing a book on the basics of beauty called Amazinger Face.
Go-To is a simple, effective range of skin essentials based on best-in-class botanical ingredients. Our products have none of the usual pests. These are not ‘natural’ products that are secretly full of irritating, annoying ingredients. These products protect, nourish and strengthen even the most sensitive skin, ensuring it is healthy, happy and calm.
About this Benefactor
How can we make skincare as useful, simple, effective, trustworthy and fun, for as many people as possible? That’s what we ask ourselves each day.