Southern Chapter Happy Hour – The Brand Journey

The Brand Journey: Skip the Hard Way
Lessons, Mistakes & Milestones from the People Who’ve Been There

Every successful brand has a story that’s far less straightforward than it looks. Join us as industry experts share the lessons, challenges and turning points that shaped their journey – and what they’d do differently if they were starting again.

Bringing together founders, brand strategists, retailers, manufacturers and suppliers, this Happy Hour is designed to explore the realities of building a brand – from the first idea and product brief through to manufacturing, retail and growth.

Whether you’re a cosmetic chemist, brand owner, marketer, supplier or manufacturer, you’ll gain practical insights into the decisions behind successful brands, ask your own questions, and hear real-world perspectives from every stage of the journey.

The afternoon will feature keynote presentations, a panel discussion, audience Q&A, live brand quick audit and networking with industry peers.
Speaker announcements coming soon.

📍 Mulgrave Country Club, Melbourne
📅 Wednesday 13 August 2026 | 3:00–6:30 PM